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<p>Backlinks are the hyperlinks that link a webpage, back to your website or webpage. Backlinks are the incoming links to a website or a webpage. So basically when a webpage links to any other page, it is called Backlink. Backlinks can be in the form of an image as well as text.</p> <h1>What is the need of Backlinking?</h1> <p>Backlinking is one of the most important Off-page <a href="https://www.triguninfotech.com/seo-company" target="_blank">SEO</a> processes which is to be followed by the digital marketers or <a href="https://www.triguninfotech.com/" target="_blank">digital marketing companies</a> or a Website owner to make their website rank higher in the search engines like Google, Yahoo, Bing, etc.</p> <p>SEO stands for Search Engine Optimization and it is the technique used to rank any website higher in the search engine results. There are two parts in SEO, one is On-page Seo and another is Off-page Seo.</p> <p>Both On-page and Off-page techniques are to be executed on the website in order to rank them on search engine results. On-page Seo is the practice of optimizing individual web pages, giving each page it’s meta title, meta description, and meta keywords. On-page Seo also includes compressing and minifying the code and images, basically, On-page SEO is optimizing the website and making it as light as possible which will help it load faster. To rank a website, it is necessary to make it load under 5 seconds, practicing On-page SEO techniques helps to achieve this goal.</p> <p>Off-page techniques are totally different as compared to On-page SEO techniques. People feel boring to practice Off-page techniques on their website because it majorly includes creating backlinks for their website. Backlinking is a continuous process that is to follow daily. Up to 2014, creating backlinks was an easy process as there were no such restrictions that are bestowed now by Google. A few years ago, creating directory submissions, blog commenting was allowed for creating backlinks for the websites. But now, creating such type of backlinks can result in your website getting ban by google. From 2016 onwards, Google now focusses on ranking those websites only which consists of genuine and rich content, content with no plagiarism, websites that have high DA backlinks. So, it has become very much necessary to follow off-page SEO techniques carefully.</p> <p><strong>Types of Backlinks:</strong></p> <p><strong>Do-Follow Backlink-</strong><br /> <br /> A Do-Follow backlink is the one that has the authority in passing the link juice to the destination URL by instructing the Search Engine Bot to follow the link. If a link relation is given as Do-Follow, then you will get a good boost over your Seo results and your website or a webpage will rank higher in the search engine results page.</p> <p><strong>Do-Follow Backlink-</strong></p> <p>A No-Follow Backlink is also a backlink that is accepted by the search engines, and it is similar to the Do-Follow Backlink but with opposite characteristics. The No-Follow Backlink instructs the Search Engine Bot not to follow the link that he/she pointing to the other source. It partially boosts your SEO results and helps the website to rank on search engine results as well.</p> <p>Benefits of creating backlinks for the website:</p> <ul> <li>Boosts the SEO process and helps the website ranking.</li> <li>Traffic is increased through referral links.</li> <li>High DA backlinks increase website authority.</li> </ul> <p> </p>