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The process of making your website fully perfect and effective in quality-wise through search engine result is called Search Engine Optimization and the industry which provide such services, which called as Search Engine Optimization Service
Basically, by using different kinds of tactics we can improve the visibility of your website in search engines like google.
Step by Step SEO:
1: Listing Keywords – Usually Listing down keywords are the first step of SEO. How? To target the customer search, for example, start type any keyword in google search engine accordingly many keywords will appear in list of google, this is the way our website will be visible over google list if that keyword matches.
2: Analyze competitor research- After creating a list of keywords, the next step is to analyze the pattern of keyword appeared on google the first page and jot down then, this will help in optimization of a website
3: On-page SEO- After Step1 and Step2 next step is on-page SEO. The practice of optimizing websites i.e. Fixing and finding duplicates, missing or multiple tags h1 and improving content, help to make rank higher. Also, this will lead to earning relevant traffic. Blog posting, unique content marketing, keywords optimization are the most trending faces of On-page SEO.
4: Off-page SEO- This most important step for a successful strategy of Search Engine Optimization. The simple meaning is if you want to make your website visible most and organically then we have to think something different from others.
Link building, guest blog marketing, digital marketing/social media posting are some tactics which create rank for your website.
How SEO works?
Let take a simple example to know how SEO will work to optimize your website, according to the step plan will target our keywords first also analyze others (indication another website) projection towards the keywords. If we search a keyword in the google index, google will list down several pages related to that keyword which is known as crawling. More related keywords and link building lead towards to website visibility.
In this way, your website searches more that number which increases visibility proportionally website ranked on the search engine.
So, in the short meaning of search engine optimization is digital/social marketing, keyword research, unique content, and different strategy planning, more reach of traffic all tend to rank your website.
Remember one thing here, making your website`s SEO and effective are impacted by many factors, but the majorly noticeable thing to be considered here, is whether your content is valuable and relevant to your intended audience. Also needs to keep in mind that SEO magic will work but to optimize your website in such a direction will take time.