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<p>The first case of coronavirus was detected in December 2019 in mainland China, and from there onwards it has taken many lives from all over the world. As the virus is continuously increasing all over the world, companies are struggling to sustain in the market, even the marketing agencies and companies are facing losses due to this pandemic.</p> <p>Talking about traditional marketing in this pandemic, it has almost come to a standstill. In India, the physical marketing methods of printing, billboards, flyers, pamphlets have completely come to a standstill as all the people are asked to stay at their home. Many brands have stopped investing and some have made a hold for investing in such physical marketing methods. This is actually the right decision as less number of people are coming outside and that too only for buying the essential products in their local market areas.</p> <p>In the case of Digital Marketing, there is obviously a fall in new customers as many companies and brands are facing loss and they are hesitating to invest money in marketing strategies. But some brands who have liquids in their savings are continuing and taking this as an opportunity. This is actually a great time to start marketing your business digitally.</p> <p>WHY?</p> <p>Crores of people are staying at their homes because of the pandemic. The working professionals are working from home, and others are spending time on the Internet. Now imagine the number of India’s population who are staying at home that you can market to! It is huge right?</p> <p>In this pandemic, Content Marketing is becoming a great method to market businesses digitally. Content Marketing is more than writing a blog on your website, it is the only thing digital marketing is running on. Content is everything, it comes in different forms like email content, article content, video content, and image content. Everything here is, Content!</p> <p>Content Marketing is the form of Digital Marketing where the businesses or brands develop the relationship with their audience by sharing valuable information by using non-promotional content. This generates a bond of trust among the audience as they get to indulge in the information provided by the brands. If the content shared is promotional, most the people ignore it by thinking that the content is not valuable and the brand is only trying to sell their products and services.</p> <p><a href="https://www.triguninfotech.com/" target="_blank">Content marketing</a> is not openly promotional. Instead, content marketing allows brands to become storytellers and provide important information especially during times of crisis like this pandemic. Content marketing skills will help your business to create an on-going trustful relationship during, and even after, the coronavirus pandemic. So, it is the content which needs to add great quality to your audience, quality content will attract many people and will eventually turn them into your customers.</p>