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Digital Marketing:

A simple definition of Digital marketing is, Internet and Online marketing using Digital devices such as mobile, computer system, website, etc. is known as Digital Marketing.

Digital marketing is the simplest way to communicate with people out there, no extra effort has been required. We can collectively drop mail to customers for our product marketing. Making several kinds of campaigns on social media, using different strategies to attract customers is very streamline these days because of Digital marketing.

The Role of Digital marketing is to accumulate customers, generating a new lead, increasing internet surfing, and reach out to relative customers who are looking for service and products. Web marketing is the marketing who increase the traffic of customer.

Is Digital marketing helpful as a career in 2020?

In this pandemic situation nobody will come out to advertise their business, nor the customer will reach. Digital marketing has opened up uncountable doors to individuals to step up careers by their own. Availability of digital devices like website, mobile phone is very easy so that reaching out to everyone is not difficult as much as pamphlet distribution for marketing.

There is an advantage having advertisement such as marketing for online content, start up`s has a choice of strategy like social media, online marketing, content media to boost their companies and reach out to everywhere.

How to start a career in Digital marketing:

• Promote yourself online:

 Create a digital marketing Blog, make a social media account to show your presence in the digital world, create your website, and advertising products.

• Analyze the latest trend:

Digital marketing always moves the path as per the new trading. To cope up with the world we have to analyze, where is the scope of digital marketing and make a move that way.

• Show creativeness:

The human tendency to always attract to new things if you have or you can show that much of creativeness then only you can grab customers.

• Certificate:

Digital marketing is very vast to learn and create a new path for your career so make yourself well certify

Categories of Digital marketing

There are major categories of Digital/ Online marketing:

• SEO – Search Engine Optimization:

To make your website visible in the top rank of a search engine like google SEO is a must, this way you can give glory to your Digital marketing

• Affiliate Marketing: promoting other people with products through web marketing.
• SMM – Social media marketing: we have a networking sites like Facebook, Instagram etc. SMM is marketing organic or paid way.
• Email marketing: Sending a commercial or advertising mail to more than one customer for marketing products.